CHALLENGE

Coffee shops are everywhere, what makes them stand out is how they are branded and designed. To be noticed you need an interesting angle.

APPROACH

The term bench means a long seat for several people, usually made out of wood or stone. We decided that we needed to carry out the theme of wood because it made obvious sense. The coffee packaging is shaped like a wood block instead of a conventional sealed bag and it has a spout for an easy pour. The ease of functionality was important, so that translated to the instant coffee which doubles as a stir stick and the easy tear green tea bags that hangs on the coffee mug while it steeps.