CHALLENGE

Since the rebrand, the previous UI design didn't reflect the new aesthetic of being modern, fresh, and fun. The goal was to get millenials to use the app frequently and share with their friends. 
 

APPROACH

The UI refresh was a proactive experiment that initiated and presented to the CEO for approval to work on. I utilized the guidelines that I set up to keep me aligned with the brand. In order to bring the freshness to the design, white space and a detail eye for typography was a must. I focused on the content being the hero and the other elements would supplement that. Worked alongside the engineers to see whats capable with scope and refined until we got something we both agreed on.