Pickwick & Weller
desktop Shopping experience
After gathering all the information from the user testing, we came up with solution that catered to our customer's shopping behaviors. We found out that they shopped by looking at style and imagined how it looked on them and then considering the price point afterwards. Pickwick & Weller designed classic silhouettes and modern silhouettes, this is how the page was categorized.
mobile shopping experience
The desktop experience was flexible by design and was easily translated to a mobile experience. This was crucial for Pickwick & Weller because the core customers shop with their mobile devices. Making the two cohesive and seamless was the goal so that the user wouldn't have to learn a new process if they were on a phone or desktop.
