early access webpages

The Early Access Webpages were designed to build up interest towards the upcoming collection. A unique story was told depending on the style of the t-shirt. It allowed the customer to relate/aspire to the lifestyle, gave descriptive details about the garment in a way people can grasp, and learned about the inspiration behind designing the specific tee. The reservation model allowed for customers made it feel exclusive for the customers who will get their orders in before anyone else.