CHALLENGE

The brand was fairly new to the market and had a collection out. It had the essentials to function in the e-commerce space with products, a website, and a cool authentic brand. As the company grew, so was the need to evolve the brand and experience. It required fresh new content that could help tell Pickwick & Weller's story and resonate with its audience.

APPROACH

The best way to get a sense of the brand is embodying it's style and culture. I immersed myself in researching competitors, core audience, and the brand itself. Created rapid prototypes of new website ideas and conducted user testing, which informed the design decisions on shopping habits and behaviors. The design aesthetics were inspired by the brand's effortless, cool, modern vibe—from the way the website looked and function, emails, videos, photography, styling, events, down to who we cast to help tell the brand's story.